We understand that even with the best of intentions, people don’t always finish things. That’s why we’ve tapped into leading insight from behavioral science to understand how to motivate users to stick to their WellCast and make lasting improvements to their well-being, personally and professionally. Built on a behavioral science 3.0 foundation, WellCaster is an adherence-based mobile app platform that enables knowledge brands to communicate information in an entirely new, and incredibly effective way.
It all starts with professionally produced video content (WellCaster is one part mobile tech company, one part content production studio). Or, we can leverage video content you already have. Users will go on a vibrant, mobile-video journey with your subject matter expert(s). The content is organized into short-duration daily tasks, time-released by the app over a period of days, weeks or months.
We take the guess work out of the equation by PUSHING the video content to the user at a designated time of day. This approach takes adherence to an entirely new level!
We’ve baked a whole bunch of behavioral science-based tools into the WellCaster platform - including community support, triggers, reminders and streaks - to ensure users create a positive habit loop.
Behind the scenes, we are capturing everything related to how users interact with your WellCast. And all of this data can be shared with you, so you know how your consumers, employees or patients are interacting with your program day in, day out.